Communications Support Page and Logo Guidelines:
Introduction:
Welcome to the Tennessee Valley Corridor Communications Support Page. On this page you will find different versions of the Tennessee Valley Corridor logo that can be downloaded for use on your business or marketing materials. We welcome you to use these logos to support your business or organization and to promote your affiliation with the Tennessee Valley Corridor.
TVC Logo Versions:
Below you will find the downloadable logo /images for use on your business and marketing materials. We encourage you to read the logo usage and guidelines section prior to download to assess which logo best suits your needs.
- EPS files are useful for print, video, and online animation.
- TIF files are used for print only.
- JPG files are suitable for standard online uses.
To save any file, right-click on the Download link and select "Save Target As..." You will also need an application that can decompress .ZIP files (this functionality is built into Windows XP).
Standard Logos |
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Original logo with member state abbreviations |
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Original logo with member state abbreviations and "Putting Science and Technology to Work" tagline |
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Original logo with member state abbreviations and "National Leadership through Regional Cooperation" tagline |
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Original logo with "Proud Supporter of" headline and member state abbreviations |
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Small Format Logos |
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Small logo without member state abbreviations (for use in materials where logo size is 1") |
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Small logo with "Proud Supporter of" headline (for use in materials where logo size is 1") |
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LOGO USAGE AND GUIDELINES
Logo Spacing:
Ideally, the TVC logo should stand alone and not directly abut another logo or object. Please try to leave a small amount of space between the TVC Logo and any other object such as type, other logos, photography, borders, edges, and so on.
Minimum Size:
Please take care to help us maintain the integrity of the TVC Logo. For example, the logotype should always be readable; in no case should the Logo appear at such a small size that the logo name becomes unreadable. The likely minimum acceptable size for the Logo is approximately 1 inch (2.53 cm). For instances in which the minimum size logo is used, we recommend the logo version specified above (see Small Format Logos).
Color Palette:
As indicated above, the TVC Logo can be used in either two-color or black and white versions. When placing the Logo on your marketing or promotional materials, use the variation most appropriate to your audience and marketing budget. When using the four color version, please retain the colors of the TVC Logo.
| Color Palette | TVC Blue | TVC Green |
| Pantone Matching System: | PMS Blue 072 | PMS 347 |
| 4-color process (CMYK) | 100-79-0-0 | 100-0-70-0 |
| RGB (8-bit) | 15-35-140 | 0-128-78 |
| Hex (Web safe colors) | 003399 | 009933 |
* Note: The colors shown on this page and throughout this document have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standards. For accurate color standards, refer to the current edition of the PANTONE Color Formula Guide. For more information about Pantone, Inc. and PANTONE Products, visit the Pantone Web site. PANTONE is a registered trademark of Pantone, Inc.
Two-Colors:
The two-color Logo in PANTONE 072 (blue) and PANTONE 347 (green) should typically appear on a white background. It is acceptable to reproduce the Logo on an appropriate light-colored or dark-colored background, where the Logo stands out from the background as it does on a white background. When placed on a black background, the Logo should always reverse.
One Color:
The one-color (black-and-white) Logo should appear on a white background. Although the two-color usages of the logo are preferred, one-color 100% black usages have been included here as well for media and budgetary restrictions. When placed on a black background, the Logo should always reverse.
Aspect Ratio:
The original aspect ratio of the Logo should be preserved and should not be distorted in any way. When resizing the Logo, please take care to lock the aspect ratio so that the type is neither condensed nor extended.
USAGE EXAMPLES
We hope you will use the Tennessee Valley Corridor Logo on your business cards, letterhead, resume, Web sites, e-mails, and marketing materials, but whenever possible to help us maintain a consistent presentation, we hope you will follow the suggestions for usage as listed below.
Business cards:
Recommended placement of the Logo is in the lower-left or lower-right corner of the card. The Logo should be clear and readable but should not be larger or more prominent than your own logo or organization name. Spacing requirements, as described in the Usage Guidelines section, should be respected.
Letterhead:
Recommended placement of the Logo is in the lower-left or right corners of the letterhead page. The Logo should be clean and readable but should not be larger or more prominent than your own logo or organization name.
Resumes and Curriculum Vitae:
Recommended placement of the Logo is in the lower-left or lower-right corner of the page.
Web site & E-mail Auto signatures:
The Tennessee Valley Corridor Logos may be used as one-color or two-color in Web sites or in your email auto signatures. We would also welcome you to hyperlink the TVC logo directly to the TVC website www.tennvalleycorridor.org.
Marketing Materials/Banners/Posters:
When placing the Logo on brochures, banners or other materials, please use the one-color or two-color Logo most appropriate to your audience and marketing budget. The Logo should appear in a prominent spot, but it obviously should not be larger or more prominent than your own organization's name and logo.
Contact:
For any questions or issues, please contact Jennifer Looney at AkinsCrisp Public Strategies.
Email: jlooney@akinscrisp.com Phone: 615.329.9525 Fax: 615.329.0225 Address: 1114 17th Ave. South Suite 204 Nashville, TN 37212Thank you for your continued support of the Tennessee Valley Corridor.